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1278 Articles Matching "marketing"

Gunmakers Attempt To Soften Marketing Image Amid Mass Shootings And Growing Public Concern Over Attacks

Feb 25, 2020 , Kaiser Health News
The industry is shifting away from macho man marketing and into a softer image in an attempt to bolster flagging sales as politics around gun violence become more complex. Meanwhile, lawmakers have introduced legislation that would stop the FBI from purging incomplete background checks from their lists....
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The Rise Of RevOps: Rethinking The Structure Of Modern GTM Teams

Feb 19, 2020 , Forbes
Marketing and sales may have once been considered departments dominated by creativity and people skills, but today, marketing and sales look much more technical and operational due to the explosion of marketing...
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Unilever to Stop Marketing to Children

Feb 15, 2020 , MedicineNet
Title: Unilever to Stop Marketing to ChildrenCategory: Health NewsCreated: 2/13/2020 12:00:00 AMLast Editorial Review: 2/14/2020 12:00:00...
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Marketing To 100-Year-Olds: How Longevity Will Transform Finance, Healthcare And Education

Feb 14, 2020 , Forbes
Stanford University is addressing a pressing and fascinating question: What happens to society when everyone starts living to...
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Former executive of Taro Pharmaceutical indicted in U.S. for price-fixing

Feb 05, 2020 , Reuters
A former sales and marketing executive of Taro Pharmaceutical Industries Ltd, Ara Aprahamian, has been indicted for price-fixing and bid-rigging, among other charges....
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Nomad Health adds new CTO; Biofourmis names COO, CTO, and more digital health hires and departures

Jan 30, 2020 jonah.comstock@himssmedia.com (MobiHealthNews), Mobile Health News
Also: Sandoz' digital therapeutics marketing steps out; Digital weight management tool Naturally Slim picks up new...
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Allscripts' Practice Fusion admits to illegal kickbacks from opioid maker, agrees to $145M settlement

Jan 29, 2020 dave.muoio@himssmedia.com (Dave Muoio), Mobile Health News
The Silicon Valley EHR vendor received “sponsorship” payments from unnamed pharmaceutical companies so that the latter’s marketing team could influence the design of CDS features, according to the Department of...
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Insys Founder Sentenced To 5.5 Years In Prison For Scheme That Involved Bribing Doctors To Prescribe Opioids

Jan 25, 2020 , Kaiser Health News
Federal prosecutors have said that Insys, based in Arizona, embarked on an intensive marketing plan — including paying doctors for sham educational talks and luring others with lap dances — to sell its under-the-tongue fentanyl spray, Subsys, which was federally approved to treat patients with cancer. Meanwhile, McKesson has reached a settlement with its investors over allegations it missed suspicious opioid shipments....
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House Lawmakers To Haul Juul, Other Companies Into Hearings To Grill Them On Youth Vaping Epidemic

Jan 24, 2020 , Kaiser Health News
Many of the companies are also subjects of multiple congressional investigations into marketing and business practices that allegedly target young people....
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Healthcare practice marketing platform closes $7M Series A

Jan 23, 2020 dave.muoio@himssmedia.com (Dave Muoio), Mobile Health News
DoctorLogic's software offering includes a range of tools designed to support website traffic and new patient acquisition for healthcare practices of varying...
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If FDA Can’t Even Decide If CBD Supplements Are Legal, Do Disgruntled Consumers Have A Standing In Court?

Jan 04, 2020 , Kaiser Health News
Consumers are filing lawsuits claiming that makers of CBD supplements engaged in “false, fraudulent, unfair, deceptive, and misleading” marketing of their products. But the FDA has struggled to set clear rules of the road over regulations for the industry, muddying the waters for the consumers. In other public health news: taboo topics about women's health, superfund sites, recalls, and...
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Vaping industry offers academic scholarships to high school kids

Jan 03, 2020 , Reuters
(Reuters Health) - Even as makers of e-cigarettes insist they are not marketing to U.S. youth, others in the vaping industry are offering academic scholarships targeted to high school kids, a new study finds....
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FDA Authorizes Marketing of Automated Insulin Dosing Controller

Dec 21, 2019 , MedicineNet
Title: FDA Authorizes Marketing of Automated Insulin Dosing ControllerCategory: Health NewsCreated: 12/19/2019 12:00:00 AMLast Editorial Review: 12/20/2019 12:00:00...
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Alnylam gene-silencing therapy to treat kidney disorder succeeds in late-stage study

Dec 18, 2019 , Reuters
Alnylam Pharmaceuticals Inc's gene-silencing therapy for a rare kidney disorder met the main goal of a late-stage study on Tuesday, bringing the company a step closer to marketing the first approved treatment for the condition....
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From voice to virtual pharmacies: A look back at Amazon's 2019

Dec 14, 2019 jonah.comstock@himssmedia.com (MobiHealthNews), Mobile Health News
This year Amazon continued employing voice for healthcare uses and marketing its newly acquired...
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Supreme Court Declines To Hear Unusual Case Brought By Arizona Against Embattled Sackler Family

Dec 11, 2019 , Kaiser Health News
Arizona argued that the Supreme Court had "original jurisdiction" because one of the parties involved was a state. It was an unusual step to take because most cases work their way up through the lower courts. The Supreme Court didn't bite, though. Meanwhile, new documents show that Purdue Pharma's decision to cut its sales force in 2018 wasn't quite the sacrifice it may have looked like. The opioid-maker had already calculated that its past marketing would cushion any fallout from the...
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FDA issues warning for products marketed to treat opioid withdrawal

Nov 29, 2019 , CNN Health
The FDA sent a warning letter to EPH Technologies, accusing it of marketing and selling unapproved drugs....
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‘Trying To Reduce Anxiety’: Instagram Explores Ways To Take Away Likes, Improve Mental Health

Nov 27, 2019 , Kaiser Health News
By removing users ability to see how many likes their followers got but allowing them to see likes on their own posts, might make social media less stressful. But marketing agencies say the change would not be beneficial for businesses looking to market through high-profile users. Other news on mental health comes from California, Connecticut, Wisconsin and...
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FDA Cracks Down on Illegal Marketing of CBD Products

Nov 27, 2019 , WebMD
The FDA is warning people to be cautious when buying foods or supplements that claim to contain CBD oil. The agency says many of the flood of new CBD oil products being sold in stores and online are being marketed illegally, have not been reviewed for safety, and may pose harm to people who take...
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California Sues Juul for Targeting Teens

Nov 21, 2019 , WebMD
New York's attorney general has also sued Juul over marketing materials "geared toward...
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